Our Innovation = A Happier Dog & A Happier You
Fueled by a passion to improve dog care products, solve problems for pet parents and our true love for dogs, we've built our company on the spirit of innovation so that we could deliver products we know will better the lives of dogs and their owners.
It all began with a simple fact: dog pads were not working and we wanted solutions.
Dog pads really didn’t absorb much. Frankly, they’re more like napkins than real dog pads. We found inspiration in the baby diaper market: why not make a pad that behaves like a high-end diaper? From that “aha!” moment was born our unique blend of materials—a mix of virgin fibers and material from unused, reclaimed baby-diapers that achieves superior absorption and fast drying. It helps the environment, too. Recently, we added Eucapet to our blend. Made from eucalyptus trees, Eucapet is grown by companies committed to Certified Responsible Forestry. That’s great because the renewal cycle for eucalyptus trees is around 6-7 years, which is much faster than trees normally used in fluff pulp manufacturing in the Northern Hemisphere (pine trees), meaning, it’s a more sustainable fiber.
Dog pads leaked around the edges. Our lateral barriers and sealed edges stop leaking in its tracks. Problem solved!
Dog pads flying around? Pads chewed on and shredded? Yeah, we experienced that. After much research into adhesive types and where to position them under the pad, we devised our 4 “Stay Put Tabs,” an extremely effective adhesive that secures the pad to the floor. In fact, they work so well, we got a U.S. patent for them! As a bonus, our Male Dog Solution lets you place the pad at a 90-degree angle to cover both the wall and the floor. He’ll love you for it — and you’ll love the lack of mess!
Dog doesn’t know where to go? We asked a fragrance expert (that’s right, a perfume maker!) for a unique fragrance formula that dogs will fall in love with. One sniff of our pad and your best friend knows just what to do! Others use ammonia. Or synthetically produced pheromones. Or actually nothing at all. We think our fragrance is better all around. So what’s in your pad?